Big 5 Sporting Goods opens in Sonoma, CA
Big 5 Sporting Goods - Fiesta Plaza
Big 5 Sporting Goods has opened a store at Fiesta Plaza Shopping Center at the former location of Prime Cinemas in Boyes Hot Springs. The addition of the nationwide sports retailer represents one of the few major brands to open a location in Sonoma Valley, a community that has historically focused on supporting local businesses.
Sonoma County District 1 Supervisor, Susan Gorin, announced a sports retailer’s upcoming residency at the Plaza during a Spring Municipal Advisory Commission meeting March 13.
Gorin lamented the 2023 closure of Prime Cinemas, which was Sonoma Valley’s last multiscreen movie theater and a casualty of the pandemic. Many Sonoma Valley residents had their first jobs at the theater during its 29-year history.
The opening of the store in Sonoma Valley is the fourth Big 5 location in Sonoma County and bridges the gap between Petaluma and Napa. The El Segundo based company will seek to expand its reach in the North Bay with its new location in Sonoma Valley.
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